Get traffic to your website free
let’s start with the basics there are two main types of website traffic organic and paid organic traffic refers to site visitors coming from search engines
Ads like Google Ads, Facebook Ads, Promoted Links and Other Payment Methods While organic traffic is a long-term investment, ranking a site on the first page of search engine results page is definitely not immediate. You may not see significant results.
For months especially if your site niche is crowded if you want to see instant results for paid traffic you can set it up in minutes and get more visitors same day
While instant results sound good, be prepared to spend a lot of money on paid ads especially in competitive markets, let’s take a look at both organic and paid ways to drive traffic to your website.
constantly post on social media social media sites
powerful tool to drive traffic to your site make sure your organic social media content is easy to share by embedding social sharing tools but don’t sit and wait around for people to share it be proactive and reach out to potential customers every time you
upload new content share it on social media sites create various types of content such as blog posts snippets infographics photos and videos it costs nothing and can significantly increase traffic to your website here are some tips to promote your content on social media sites
- Add visual elements
people are more likely to click on visually appealing posts
- use hashtags
relevant hashtags make posts easier to discover and attract people interested in your niche as they use specific hashtags to find desired content
- pick the right platform
different social media sites have different target audiences older adults mostly use facebook while teens and people in their 20s tend to frequently use instagram and twitter try various
sites to see which one yields the best Results
- interact with followers
Keep your audience engaged by replying to comments people leave in response to
your organic social media content you can even include links to your site in your answers
- optimise your website for search engines
well implemented seo best practices will help your website rank higher on search engine result pages and drive organic traffic to your website a simple start to optimising a website involves doing keyword research for its content through research learn how many people search
for specific keywords and how fierce the competition is determine which keywords to use to rank high among search results after deciding which keywords to use it’s time to optimise the website the optimization process can be divided into two categories off-site and on-site seo
- off-site seo
refers to anything you can do to boost the popularity of your website without tweaking it when creating website content make sure to focus on on-page seo first here are some seo tips on which elements to modify to improve on-page seo for generating consistent traffic to your website
- title tags
create catchy titles with keywords in them however they shouldn’t contain more than 70 characters
- meta description
this is the short description of a web page shown under the url in search results a meta description should contain the main keywords so search engines and people can understand the page’s content header tags break the content up into several sections using
- header tags
for easy reading there are six levels of headings from h1 to h6
- image alt text this text describes
images on the internet and helps search engine crawlers understand them screen
reading tools also use this information to describe images to the blind
- Make your site mobile friendly
if visitors have a bad mobile experience on your site they might never come back and you may lose a huge portion of potential traffic a mobile friendly website should be responsive which means it should automatically adjust the design based on the device screen size
visitors will be able to browse through your website comfortably without having
to scroll around try google’s mobile friendly test see whether your website meets the standards having a responsive website is also crucial for great seo since google has implemented mobile first indexing its boss predominantly use the mobile version of websites for ranking and indexing perform
- External link building
gather as many inbound links or backlinks to your site as possible you get these when other websites link to your site similarly when you link to other sites on your site they obtain backlinks from you collecting external links is important
for driving traffic as it helps boost seo performance the more backlinks you get the more credible your site appears to search engine bots here are some ways to gather backlinks to generate traffic
- reach out to journalists
and reporters if you’re an industry expert connect with journalists seeking expert opinions offer them your knowledge and you may even convince some publications to link back to your site earning you some referral traffic
- swap backlinks
Reach out to fellow websites in your niche offer some of your site content to be linked within theirs promising to link their content within yours in return
- connect with featured brands
if you often mention various brands in your posts try contacting the companies after publishing the articles send them a message saying you have published a post discussing their product the company may be willing to link back to your site
- link internally
google uses both internal and external links to determine the value of a page if there are many links to a page google deems that page important and it will most likely rank well among the search results when creating content always insert several
internal links to relevant articles within your post for example if your post is about starting a business insert links to related articles you have written before such as business tips or
ideas another benefit of internal linking is that it improves website navigation and user experience thereby making visitors more inclined to stay on the website here are some tips to help you build a strong internal linking structure
- write many articles
if you want to include many internal links within posts you must have numerous content pieces to link to
- use natural anchor text
incorporate the links into the content smoothly using words already present in the article avoid writing a sentence just for the sake of inserting an
- internal link only link to relevant
content make sure the internal links you provide are relevant to the article and that readers will find them helpful and valuable
- don’t overdo it
internal links may be helpful but inserting too many may make the articles look messy and damage the user experience
- start email marketing campaigns
engage with visitors by sending regular newsletters and promotions through email keeping in
touch with people encourages them to revisit your site to start an email marketing campaign use email marketing services like mailchimp and constant contact however remember not to bombard subscribers with too many emails send out weekly or buy weekly emails containing marketing campaigns special offers or other updates here are some email marketing best practices to increase website traffic
- make sure the emails are mobile friendly
this is important as around 50 of emails are opened on mobile devices
- create personalised emails
include the subscriber’s name to address them directly appear more friendly and develop their trust use attractive
- visual elements
ensure the emails use aesthetically pleasing themes and eye-catching colour palettes inviting people to read the content
test out different email marketing strategies and track the performance to see which one works best implement an
- Take advantage of email analytics
an affiliate marketing program is a partnership in which site owners pay people for sending them referral traffics or sales the affiliates usually write articles about your products to convince the readers to purchase them as the merchant you will usually give every affiliate marketer a unique referral link or banner to place on your site then the marketer will receive a permission fee for every reader visiting
your site via the link or banner before choosing an affiliate know who your target market is the affiliates or publishers must be appealing to your potential customers ideally select people already liked by your target demographic no matter what methods you choose to get
traffic to your website make sure to be consistent and have patience in time you will see more traffic to your site i hope this blog was helpful click that if you’re interested in more tutorials thank you for reading and good luck on your online journey
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